Celebrating Excellence: GCA Wins Service Supplier of the Year at IAAF Awards
The UK aftermarket came together in 2025 for the IAAF’s annual Pride of the Aftermarket Awards, hosted at the DoubleTree by Hilton in Milton Keynes. For Glen Callum Associates (GCA), the evening was unforgettable as we proudly took home the Service Supplier of the Year Award ….. for the second year running!
The room was alive with energy: industry leaders, suppliers, distributors, garages and service providers gathered under one roof to share stories, celebrate achievements, and look ahead to the future of a fast-changing aftermarket. The sense of pride, community and optimism was impossible to miss.
Winning this award is about more than recruitment success. It reflects our commitment to understanding the sector’s evolving demands, championing skills-based hiring, and helping businesses build resilient, adaptable teams. It’s recognition of the people-first approach that sits at the heart of everything we do.
We were also honoured to sponsor the Outstanding Achievement Award, celebrating Darren Wykes of MPD for his incredible contribution to the industry. Alongside our own win, it was inspiring to see so many businesses and individuals recognised for their innovation, dedication and impact.
🏆 2025 IAAF Award Winners
- Car Supplier of the Year – Innovation: Winner ZF
- Car Supplier of the Year – Service: Winner WAI
- CV Supplier of the Year: Winner UPG UK & Ireland
- Product of the Year: Winner Ring ULTRAINFLATE 20
- Outstanding Achievement: Darren Wykes
- Service Provider of the Year: Winner Glen Callum Associates
“What makes this award so special to us as a team is the collaboration behind it. We work with so many passionate people across the sector, and it’s their openness, honesty and commitment that make our job meaningful.” – Kerrie Richards, Recruitment Director, GCA
Why The IAAF Awards Matter
- Industry-wide celebration: Bringing together every corner of the aftermarket.
- Spotlight on innovation: From traditional supply to EV and digital solutions.
- Recognition of people-centric services alongside the traditional awards: Proving that recruitment and skills and the suppliers are important to the sector.
“Winning again this year means the world to us. The aftermarket is full of brilliant people, and being recognised by the industry we care so deeply about is genuinely special.” – Glen Shepherd, Recruitment Director, GCA
Closing Note
As we celebrate this achievement, our focus is firmly on the road ahead. The aftermarket is evolving at pace, and we’re excited to continue supporting businesses and individuals as they adapt, grow and thrive. This award is not just an award to us but its recognition for our team, helping them into 2026 where ongoing collaboration and the engagement of people will drive the industry forward.
For more information on how 2025 shaped up and what to expect in 2026 then click here for a knowledgeable article from Kayleigh Bradley on current hiring trends.
For information on the IAAF Conference Click here.











